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Who we are
Underscore is a leading London strategic branding agency with over 30 years of results.
Working in
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countries
Working on
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sectors
Working for
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Our World
Helping some of the world’s best brands to speak the international language of business.
EMEA
APAC
LATAM
NA
62,000
employees
2,500
food stores
6.2 million
active members
65
countries
20,000
customers worldwide
82,000+
employees
€39.7 billion
total assets
100+
properties
20+
countries
£18.6 million
annual sales
61%
annual growth
£350 million
cumulative ROI
160 million
viewers daily
4 billion
ad impressions p/m
250
media sales experts
225,00
tonnes of CO2 reduced
52,000
stores services
60%
operating margins increased
Added value.
Positive change.
92%
increase in new innovations
We helped the global team at McDonald’s create the ‘Curiosity Club’, a new internal brand to promote a culture of curiosity.
89%
rental growth increase
We helped GPE drive growth with a new dynamic and customer centric brand that reflects the market leaders they are.
25%
business growth increase
We helped Academia reposition their brand in the marketplace from value-added reseller, to a multi-service provider.
Our Process
We bring unrivalled sector knowledge and leading-edge technologies to support your business goals.
We get underneath
/01
We use our bespoke Brand X-ray™ technology to review your business opportunity, then apply real-world metrics to form a strategic plan.
We add weight
/02
30 years of experience means we offer solutions that can meet all of your specific needs and help your business to grow.
We make a connection
/03
We work closely with our clients to ensure their goals are front of mind in our delivery process and their vision is being fully realised.
Our clients
their words.
Academia
“Thanks for your support, hard work and dedication – we genuinely could not have done this without you.”
Georgina Swan
25% increase
in turnover growth
£140 million
record revenue
RTL Adconnect
“We have built a relationship over time that has enabled Underscore to understand our audiences and create a brand with a focus on the experience required for a global business.”
Carine Jean Jean
216 million
video views reached per month
160 million
daily viewers reached
Astrea London
“The work that Underscore completed was perfect, we couldn't be happier!”
Nathalie Morrison
£15 million
valuation in 18 months
£4 million
funding raised
Cambridge Spark
“We really appreciate the work done by Underscore to create something great.”
Tom Phillips
7x increase
in net worth
61% increase
annual growth rate
Frasers Property UK
“Underscore have been great. Delivering top-quality results, they feel like an extended part of our team that can both lead the way on key initiatives and provide marketing support.”
Katherine Westcar
19% increase
year-on-year revenue
5-star
GRESB rating
GPE
“This has been a journey that has made me so proud of the team. The passion, energy and dedication this team have has inspired the new brand and I couldn’t be prouder.”
Anisha Patel
£3.1 billion increase
in portfolio value
15% growth
in rent roll
Co-op
“Working with Neil and the Underscore team was totally refreshing. The Underscore approach is very much to connect and truly understand their client, brand and the challenge.”
Breige Donaghy
70,000 employees
successfully educated
3% increase
total food sales
Insignia
“Underscore have been a great asset on our journey to evolve our unique brand offer of “Say Yes to Impossible” in the digital space. We are delighted with the finished product.”
Youlia Nagaytseva
98% success rate
on cardmember requests
Award winning
luxury-lifestyle management services
Homegrown
“Love the website! It reflects our unique ecosystem and facilities, providing a platform for members to share knowledge and contacts through webinars and events.”
Jessica Barwell
4,500
membership increase
Award winning
private members' club
McDonald's
“We now have Curiosity Club up and running, and it’s been a great success so far and we couldn’t have done it without Underscore’s help and support.”
Adam Steel
92% increase
in innovation
52% increase
in productivity
Retail Insight
"Thanks for all of the support guys, we really appreciate your help with rethinking our business model, especially with regard to the product family."
Dave Howard
$28.1 million
revenue reached
52,000 stores
operating their software
Teque
"You’ve been a significant part of our journey this year, and we’re looking forward to a stronger relationship in the years to come."
Saleem Beg
95%
client retention rate
200% ROI
delivered within 12 months
Wunder
Schon!
Though our partnership with Schon&Co, we provide corporate branding and communications for those who believe their business should stand for more than just profit.
Uniting decades of collective experience, we help large organisations define their voice and identity, bringing them to life through actions that help them better connect.
Business Strategy
Foundations that define who you are, what you aspire to, and how to compete in changing markets.
Digital Delivery
Solutions that transform how audiences discover, experience, and engage online.
Internal Comms
Strengthen culture and improve employee engagement and retention with an effective EVP.
Your questions
answered.
Every project at Underscore is reviewed at senior and director level which means that you benefit from over 30 years of successful brand management and transformation.
Through focused research, expert analysis and a senior stakeholder workshop, we uncover the core truths shaping your business.
Every client is different at Underscore so we address your needs individually. We have methodologies that involve multiple site visits and interviews but we are also experts in remote consultation.
A strategic plan for growth, reputation building and long-term impact.
Still have questions? Reach out to us.
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