Frasers Property

Creating places for good

Holding the largest Fitwel-certified portfolio in the world

Business Parks

Place Branding

Property Corporate

Since working with Underscore, Frasers Property UK achieved a 19.1% year-on-year revenue increase to £13.9 million, demonstrating strong portfolio performance and resilience. Frasers Property UK underlined its commitment to sustainability by earning a 5-star GRESB rating, placing it in the top 20% of companies globally.

They now hold the largest Fitwel-certified portfolio in the world, including the first commercial site to receive a 3-star Fitwel rating. They also recently improved their talent metrics with 54% female representation in the global workforce and 39% in senior management.

Frasers Property UK is a fully integrated developer, investor and asset manager of residential and commercial property in the UK.

As property brands seek to rethink their net zero priorities, we partnered with Frasers Property UK to rethink how their ‘experience matters’ brand proposition can extend to house their sustainability and customer wellness strategy.

Our strategy structured around three core areas: consuming responsibly and focussing on people while acting progressively.

Services

Brand Campaign

Brand Identity

Brand Strategy

Communications

Corporate Change

Digital Design

Digital Marketing

Employer Branding

Placemaking

Website Design

Sectors

Corporate

Property

View website

We designed a new website to give further emphasis on FPUK’s presence as an owner, manager and developer of a diverse portfolio of properties and a leader within the global organisation.

We created value through an active portfolio management approach, ensuring FPUK maintains strong customer retention and investment opportunities.

The UK portfolio of commercial, residential and industrial covers over 7 million sq ft of space under management, creating places where people and businesses can flourish.

2 happy employees walking into a Frasers Property UK Winnersh Triangle cafe

Two happy employees cycling in the sunshine outside at Frasers UK Winnersh Triangle

Our approach to CSR and sustainability management ensures FPUK can meet their global targets.

Frasers Property Group has total assets worth approximately $40.7bn.

Frasers Property Sustainability Commitment webpage on a mobile phone

Customers can now thrive in a positive atmosphere and more caring business environment.

Frasers sustainability Corporate Brochure

Happy employees in the Exchange Cafe, Winnersh Triangle, part of Frasers Property UK.

Over 70 cities

Frasers Property’s well-established hospitality business owns and operates serviced apartments and hotels in over 70 cities across Asia, Australia, Europe, the Middle East and Africa.

WInnersh Triangle Flexible Working Corporate Brochure, part of Frasers Property UK

“The team at Underscore has been simply great to work with over the last three years. They have consistently delivered top quality results and feel like an extended part of our own team that can either lead the way on key initiatives or provide marketing support wherever needed.”

Katherine Westcar
Head of Marketing at Frasers Property UK

Ready to create the next big thing?

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