Internal comms

Your employees are your brand's most powerful advocates

Improve employee retention by 69% through strategic employer branding.

What we do

We develop internal alignment that transforms organisations from the inside out.

At Underscore, we believe great brands aren’t just built externally; they’re lived internally first. For organisations navigating growth, transformation, or global expansion, internal communications align teams around shared purpose.

We craft employer value propositions that resonate authentically and inspire belief, turning employees into brand champions who drive performance.

How we do it

The businesses that attract and retain talent don’t just offer jobs; they offer a purpose.

Compelling employer brands begin with clarity about what makes your organisation worth joining and staying for. We help you articulate your unique value as an employer, align internal culture with external brand promise, and activate communications that engage teams across every level.

Employer Value Proposition

Become the employer
of choice

Authentic EVPs boost employee referrals by 40% and strengthen workforce engagement.
Employer Value Proposition

Internal Brand Activation

Turn employees into brand champions

Engaged teams deliver 20% higher customer satisfaction and stronger advocacy.
Internal Brand Activation

Culture & Values

Align teams around a shared purpose

Clear cultural narratives improve employee engagement by 55% across organisations.
Culture & Values

Employee Engagement

Build connection and commitment

Strategic engagement initiatives increase productivity by 25% and reduce turnover.
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Change Management

Navigate transformation smoothly

Structured change programmes maintain 85% employee buy-in during organisational shifts.
Change Management

Leadership Communications:

Amplify executive vision and outcomes

Consistent leadership messaging accelerates decision-making speed by 40% across teams.
Leadership Communications

Talent Attraction

Attract exceptional talent consistently

Differentiated employer brands increase quality applicants by 3x in competitive markets.
Talent Attraction

Our services

Better brands work smarter.

AI integration that amplifies business capabilities without replacing the creativity that makes your brand human.

AI is no longer the future of branding, it’s the present, and it’s moving fast. We help businesses harness AI to work smarter, scale faster, and compete more effectively. Our approach combines human creativity with machine efficiency, using AI to handle the heavy lifting so your teams can focus on what matters most.

AI integration

Advertising

Animation

Blog post generation

Brand audit

Brand guidelines

Brand identity

Brand naming

Brand positioning workshops

Brand trademark management

Brand vision and mission

Competitor analysis

Competitor content analysis

Content localisation

Copywriting

Employer brand strategy

Filming

Image enhancement

Illustration

Journey mapping

Keyword research

Market research and insights

Messaging matrix

Meta description generation

Photography

Pitching

Presentations

Product and service naming

Schema markup implementation

SEO optimisation

Signage & way-finding

Social content creation

Stakeholder consultation

Tone of voice guidelines

Video editing

Visual identity development

Web design and development

Cambridge Spark

Tom Phillips

“We really appreciate the work done by Underscore to create something great.”

7x increase

in net worth

61% increase

annual growth rate

View project

awards

Helping big brands win bigger

We’re proud to have partnered with businesses that have gone on to receive industry recognition for brand excellence and market impact. Here are just a few.

Cambridge Spark

Training Provider of the Year — Apprenticeship & Training Awards

Teque

EPRA Sustainability Best Practices Recommendations (sBPR) Gold Award

Aventus

Best Blockchain Startup

Antarctica

Hedge Fund Awards Winner — Acquisition International

Hybrid

Growing Business of the Year — Growing Business Awards

View all awards

projects

What we have been working on

Academia

Tech

Turning a value-added reseller into a £140 million tech giant

Cambridge Spark

Tech

Increasing an AI-driven EduTech provider's net worth by 7x

Retail Insight

Food & Beverage

Reducing 225,000 tonnes
of CO2 for an industry leader

Ready to align your workforce around shared purpose?

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