Astrea London

Diamonds that won't cost the earth

How a luxury diamond brand achieved a £15 million valuation in 18 months

CGI

Diamonds

Digital Transformation

Since working with Underscore, Astrea London has rapidly established itself in the market, achieving a £15 million valuation within the first 18 months and are expanding their retail footprint with three new locations in Dubai, including a flagship store at the Mandarin Oriental, having raised £4 million in funding. With American actress Sarah Jessica Parker as a 10% shareholder and creative director, Astrea London saw over £364,765 in sales in the first month of her debut collection.

Astrea partnered with Underscore to communicate their mission of surpassing clients’ expectations by curating the market’s finest cultured diamonds, creating exquisitely-designed and timeless pieces that showcase the extraordinary nature of lab-grown diamonds to the world.

Services

Brand Guidelines

Brand Identity

Brand Strategy

Communications

Digital Marketing

Logo Design

Sectors

Lifestyle

Wellness

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Astrea London Earring model in a red hat

We used high-end model photography and leading-edge CGIs to create a launch video that captures the allure of diamonds and the vision of a sustainable future.

Lab-grown diamond industry has seen a 38% growth in sales over the course of just 1 year.

Astrea London necklace on a bed of red roses

We combined high-quality product photography and 3D renders to create compelling stories that reveal the artistry of lab-grown diamonds.

Astrea London mannequin with earring, ring, and necklace

We redesigned the Astrea website to showcase their revolutionary blend of innovation, luxury and ethical responsibility.

Astrea London website on desktop, tablet, and mobile phone

Astrea London website hero sections on mobile phones

Astrea London poster with model and message "Lab diamonds are 100% identical to mined diamonds"

Our market research revealed that the lab-grown diamond industry has seen 500% growth over 4 years.

Astrea London billboard poster model with earrings

“The work that Underscore completed was perfect, we couldn’t be happier!”

Nathalie Morrison
Astrea Co-Founder

Ready to create the next big thing?

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