MCG
Making Companies Great
Helping a construction company win 12 awards in 1 year
Future First
Interior Design
People First
Since working with Underscore, MCG Construction has undergone significant expansion via several mergers and a business pivot from working solely on family-owned projects to partnering with private investors. With MCG Construction Recruitment revenue recently reported at $48.3 million, MCG Construction reached a record of nearly 7,000 deliveries, driven by its logistics and site management operations for major projects.
The MCG Construction logistics team won 12 awards in 1 year, including Contractor Safety League, Supervisor of the Month, Operative of the Month, and various Health and Safety awards.
MCG is one of the leading independent recruitment brands in the UK. We were commissioned to help them streamline their core offering and focus more easily on the verticals where they can see growth.
This strategy builds on their business success areas over the past decade, and the outcome is a forward-thinking group of companies that can now speak individually to their specific customer groups while sharing a common collective purpose.
The new MCG brand better connects their specialist services with differing audience groups.
The messaging speaks individually to their specific customer groups.
20+ Award Winner
MCG Received industry recognition by winning the best mid-sized company Sunday Times award, and went on to win a further over 20 industry awards.
“We have really valued the Underscore team’s expertise and immediate understanding of our previously complex group. When we needed them, they immediately supported and refined the brand work we were doing in-house and the quality of delivery was excellent.”
Claire Knights
Group Marketing Director at The MCG Group
Ready to create the next big thing?
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