Unlike CBD London
Just be different
Earning a skin care startup an ‘Excellent’ 4.6 score on Trustpilot
CBD
FMCG
Skincare
Since working with Underscore, Unlike CBD London has gone on to be recognised as a high-quality skincare brand with a user-friendly digital presence. Customers highlight the brand’s online experience as easy to use and well-organised, with a smooth purchasing process and a high-quality, innovative range of products delivered “swiftly, professionally”, ranking ‘Excellent’ with a score of 4.6 on Trustpilot.
Unlike CBD is a new type of skincare for people that make more responsible decisions in life. People that care about benefits from ingredients and people prepared to be unconventional in the way they treat themselves. As a result the name and brand strategy for Unlike CBD needed to be a celebration of difference.
Our research showed that the smaller, day-to-day decisions people make will be changing the meaning of luxury and what is really important to people will become health, nature, friends and peace of mind. Because of this our goal was to show that their industry changing products are redefining the concept of personal luxury.
Services
Brand Identity
Brand Marketing
Digital Marketing
Logo Design
Marketing Strategy
Story Crafting
Sectors
Lifestyle
Wellness
Our consultation found that people now prioritise health, nature and peace of mind.
The brand reflects decisions that people will make to change the meaning of luxury.
Our audience research revealed that 60% of the UK population supports open access to CBD.
Interviews with target markets revealed that 1 in 7 say they have personally used CBD based products.
“Underscore has been a fantastic asset in determining the mindset of our customers.”
Stephen Neale
Unlike CBD
Ready to create the next big thing?
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