Retail Insight
Smarter stores. Stronger performance.
Reducing 225,000 tonnes of CO2 for an industry leader
Zero Waste
Cloud Based
Retail Ecosystems
Since working with Underscore, Retail Insight has reached approximately $28.1M in revenue with their software operating on over 52,000 stores processing 10% of total global grocery data. They are reported to have delivered over $600M in gross profit, saved $50M in trade spend and reduced 225,000 tonnes of CO2 for their clients.
Retail Insight is a global technology brand that takes data from across the globe and turns it into better decision making for retailers and CPG’s. They approached Underscore to focus on the factors that drive sales and profit performance, minimise waste and increase operational efficiency.
Our consultations showed that it was a unique blend of retail expertise and mathematical precision that lies behind their dynamic suite of analytics products.
We captured this alchemy within a singular brand story of ‘shelf actualisation’ which was a succinct and memorable way to capture a market leader looking to advance performance, productivity and value throughout the retail ecosystem.
From there we developed a whole new visual language for their data and products based on their values and motives to tell the story of how they are helping retailers and CPGs to run their perfect store.
Services
Brand Guidelines
Brand Identity
Communications
Corporate Change
Digital Design
Marketing Strategy
Sectors
Food & Beverage
Tech
We showcased a brand unrivalled in providing visibility, identifying problems and delivering accurate and scalable solutions.
89% of US consumers are more likely to support retail brands that have a positive impact on the world.
We celebrated key facts like their 30x return on investment is unmatchable.
Their digital channels tell the story of how they are helping retailers and CPGs to run their perfect store.
$50 billion
US retailers will spend over $50 billion on digital ads. This is a 50% projected increase from 2020, when many retailers pulled back spend due to COVID-19.
“Thanks for all of the support guys, we really appreciate your help with rethinking our business model, especially with regard to the product family”
Retail Insight
Ready to create the next big thing?
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